Unit 1 The Marketing Budget Exam: Unit 1

1、 问题:The word budget comes from a German word“bougette”.
选项:
A:正确
B:错误
答案: 【错误

2、 问题:Marketing budget is the sum of money allocated for the marketing purpose and the summary of intended expenditures along with proposals for how to meet them.
选项:
A:正确
B:错误
答案: 【正确

3、 问题:If the company adopts the Affordable Approach, that’s probably because the company’s management regards marketing as a cost.
选项:
A:正确
B:错误
答案: 【正确

4、 问题:Marketing enjoys serious consideration from the management if the company adopts the Affordable Approach.
选项:
A:正确
B:错误
答案: 【错误

5、 问题:If the company adopts the Percentage of Sales Approach, then a percentage of current or anticipated sales is allocated to marketing actions.
选项:
A:正确
B:错误
答案: 【正确

6、 问题:If the company calculates the cost of reaching its specific marketing objectives, then it can adopt the more sensible Objective-and-Task Approach.
选项:
A:正确
B:错误
答案: 【正确

7、 问题:The adoption of the Objective-and-Task Approach suggests that the company is more particular about cost control.
选项:
A:正确
B:错误
答案: 【正确

8、 问题:By adopting Competitive Parity means that the company wants to spend as much as the biggest and closest competitor does and even to beat (to spend more than) the competitor in terms of marketing.
选项:
A:正确
B:错误
答案: 【正确

9、 问题:Remaining funds suggest that the size of the budget is decided by how much is left or how much the company can afford.
选项:
A:正确
B:错误
答案: 【正确

10、 问题:Under the Objective-and-Task Approach, the size of the budget depends on how many marketing activities it plans to carry out and the scale and level of difficulty of these tasks.
选项:
A:正确
B:错误
答案: 【正确

Unit 2 Price and Pricing Exam: Unit 2

1、 问题:The costs of product usually consist of:
选项:
A:Material costs
B:Labour costs
C:Distribution costs
D:Marketing costs
答案: 【Material costs;
Labour costs;
Distribution costs;
Marketing costs

2、 问题:Appropriate pricing can contribute to marketing success, while inappropriate pricing can lead to marketing failure.
选项:
A:正确
B:错误
答案: 【正确

3、 问题:If you buy or sell something at a premium, you buy or sell it at a higher price than usual.
选项:
A:正确
B:错误
答案: 【正确

4、 问题:Competitive advantage is a business concept describing attributes that allow an organization to outperform its competitors.
选项:
A:正确
B:错误
答案: 【正确

5、 问题:Premium pricing strategy can also reflect and reinforce the company’s positioning in the market.
选项:
A:正确
B:错误
答案: 【正确

6、 问题:If the company wants to win a large market share with its product in a new market as soon as possible, the price will be fixed at an artificially low level, even lower than the market average.
选项:
A:正确
B:错误
答案: 【正确

7、 问题:Supermarkets often use economic pricing strategy to promote their private label products.
选项:
A:正确
B:错误
答案: 【正确

8、 问题:The private label products usually have very plain package and prices much lower than that of other branded products.
选项:
A:正确
B:错误
答案: 【正确

9、 问题:Price skimming is a strategy often used by hi-tech companies that have products which have no substitute in the market for the time being.
选项:
A:正确
B:错误
答案: 【正确

10、 问题:The purpose of product bundle pricing is to remove old stock.
选项:
A:正确
B:错误
答案: 【正确

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